The Company
Chubby Parrot Media was founded by John Russell in Rochester, MN in 2005, after several requests
from businesses to work on projects outside of his radio position. Russell's unique blend of business and media expertise
provides a very creative, yet sensible solution to businesses of all sizes.
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- To develop unique, attention grabbing marketing each and every time.
- To
gain clients every possible avenue of promotion.
- To make sure that success is a mutual
propositon.
- To enjoy life while helping others achieve their goals.
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It's our experience that salespeople try to sell you stuff. Generally they want to sell what's good
for them, not necessarily what's good for you and your business. They have goals and quotas to meet.
We don't.
If you decide to work with us it's a partnership, not a selling proposition. We can deal with the salespeople
if you like...we know and like most of them, but what's better for you, we understand the systems they are working in
very well. Could that mean you'll get more for your money?
Hmmm...could be!
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 Why a small ad agency may be just what you need. Trying to decide whether you need the services of a big ad agency? Here are a few things to consider,
before you hand over your marketing plan (and budget) for the coming year.
Big ad agencies are great.
In their own little way. They take care
of big budget projects, in a big way. But smaller jobs, like sell sheets, brochures, buck slips and direct mail? Forget it.
You're going to wait. And wait. And wait. On the other hand, a small agency has the time to give your business the one-on-one
attention it needs. Thanks to lower overheads, a small agency is also much more flexible when it comes to both pricing and
I-need-it-by-end-of-day timing.
Big agencies are renowned for two things: big egos and big bureaucracies. The Creative Director and Senior Account Manager who pitched
your business? Odds are they're off pitching another new business account somewhere and you'll end up working with
juniors. Or trainees. When you work with a small agency, you work directly with the President and Senior Creative talent.
People with the experience and knowledge necessary to help you actually sell more and raise brand visibility.
Big agencies have a lot of layers. And mouths to feed. This means that unless you have a big advertising budget they can't afford to service your account profitably.
Conversely, a small agency will service the heck out of you. Even in the evenings, if need be. Without having to deal with
all big agency politics, a small agency is free to focus on the task at hand - building your business and profitability.
Big agencies move painfully slowly. A
small one moves at lightening speed. Without multiple approval layers to contend with, projects get executed efficiently and
quickly. What's more, without the typical agency divide between "creative" and "suits", a small agency
can be much more imaginative when it comes to both executional tactics and how to stretch your advertising dollar.
Small
agency or big agency? I'd go with small. You still get big ideas. Just without the big, big price tag.
By Dean Campbell
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| Fargo Forum Rage Magazine Aug 4. 1994 |
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| Russell on the cover in svelter days! |
With a Bachelors degree in Communication, Russell hot-footed it out of the University of Iowa
in 1984, straight into the world of consumer products. He worked his way up to Regional Manager with a food
company, posting incredible double digit sales growth each year.
1993 found him in Fargo looking for a new
way to challenge himself when he got into radio at heritage rocker Q98. He quickly gained a reputation for writing and producing
stand out radio ads, winning the ADDY award for the best single :30 second aired in the market in 1997. He also became well
known for his antics as a feature actor at the Black Swan Dinner Theatre, as well as singing with a regional rock band called
"Beauty and the Beasts". After a stint as regional manager for a national jingle production company, Russell found himself in Rochester
working in a largely undefined role with Olmsted County Broadcasting until the company was purchased by Cumulus Media and
merged with Southern Minnesota Broadcasting. His role with Cumulus Rochester returned him to the mind-blowing creative he's
so well known for, not only for clients, but for the radio stations themselves. Audio, print, web design and management were
all in Russell's realm. You'll still hear him filling in as a host or news anchor on KROC-AM from time to time!
While he's not working for his clients, Russell runs 4 internet radio stations, writes and produces
comedy for himself and others, and even sleeps once in a while!
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