Between filling in on KROC-AM, working with clients, and helping my son sort through football recruiting information, I can't believe a whole week has passed! See how hard it is to keep up with all the news and trends in our business! Here's a quick recap of some of the more interesting items of the past week.

Corporations' Duty Is Transparency, not Charity: I'd like to challenge conventional wisdom and suggest that corporations are not supposed to be "good citizens", Advertising Age

Learn to tell story about yourself—but be quick [Constructing an elevator pitch], Chicago Tribune

Lawsuit Threatens Sarbanes-Oxley Act: Just when you thought that the drive toward better financial accounting couldn't be stopped, a stick may be shoved into the spokes. A decision expected soon from a federal court might throw the Sarbanes-Oxley Act into limbo, Washington Post

Facebook Unveils New Ad Placements, New Look, Online Media Daily

Report: Facebook growing faster than MySpace, CNET News.com

Leading in Turbulent Times: How fast, and how treacherous, are the currents sweeping over The New York Times? This September, its home page -- some of the most valuable real estate on the web -- will start automatically displaying links to competitors' takes on big news. That's not your traditional paper of record, Advertising Age

After Layoffs: Newspapers Get Smaller, Pew Study Finds: U.S. daily newspapers aren't shrinking just their newsrooms, an extensive study released Monday finds. Stories, page count, sections, international and national news are all smaller, too -- and only a minority of editors think online journalism will save their papers, Editor & Publisher

Direct Mail Tries to Go Green. No, Really, New York Times

Social media rules create a political battle, PR Week US

The Need for Partnership at a Time of Fragmentation : The exponential growth of media channels, platforms and audience segments has made brand marketing much too complex to approach without the collective strengths of communications partners, Advertising Age

Blogs in print : Bloggers and print journalists… their tense relationship has been discussed (and discussed and discussed), but, in fact, according to Cision's latest research , print journalists at the top 20 national publications are turning to bloggers for material more and more, PR Week US