Filling in on afternoon news on KROC-AM...a little behind on reading...

The Changing Face of the U.S. Consumer: What We Can Learn from Census Data, and Why It Matters for Brands, Advertising Age

For Marketers, Viruses Just Won't Cooperate: Viral marketing is much harder to generate than negative buzz [Table: Which will be the most important site for social marketing campaigns in 2008?], New York Times

Whichever Screen, People Are Watching: The first in a series of new “three-screen” reports by the Nielsen Company shows an emerging shift toward a more video-centric use of the Internet, but not at the expense of television viewing,
International Herald Tribune